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7 Reviews- Learn the techniques that successful “spot” composers use to compose their 30-second masterpieces as they conduct their way through the complex world of creating music for commercials...
Gregg Fine
“Gregg Fine, founder and principal composer of Hidden Tiger Music, is an award-winning guitarist, multi-instrumentalist and veteran composer of music for advertising.”
Biography
A native of South Florida, Gregg soaked up the influence of the Miami music scene as a youth and quickly progressed from devout music lover to professional jazz guitarist. In college, Gregg studied with Charlie Haden, Pat Metheny, Roscoe Mitchell, and Leo Smith while at the University of Miami and CalArts. He eventually landed in New York City where he worked with Jazz titans like Jim Hall, George Garzone, Richie Beirach, and Arnie Lawrence.
Gregg got a call from the management of Calypso legend Harry Belafonte and worked with Harry over the course of the next five years. Together with a highly experienced and multi-cultural band, Gregg and Harry traveled extensively throughout the United States, Canada, the Caribbean Islands, and Europe.
Upon his return to the BIg Apple, Gregg decided to focus on recording work and founded Onda Productions with two partners, where he became Head of Music Production. The company created commercials for many of the major advertising agencies in Manhattan including JWT, Ogilvy and Mather, DDB, BBDO, Deutsch, Grey, and Chiat Day. They produced original music for brands such as Old Navy, Pantene, Puma, Ford, Honda, Covergirl, Cotton Inc., Joe Boxer, and Mennen. As their business grew they extended their creative reach to compose for video games, fashion shows, films, records, and websites.
Greg left Onda to create his own commercial music production company, Hidden Tiger Music. He currently creates spots for Mercedes, Lipton, YSL, Nescafe, McDonalds, Ford, and many others. He often works in collaboration with New York’s first-class music companies such as Face the Music, JSM, Volition, Yessian, Human, the Lodge, Hi-Fi Project, Man Made Music, and Mambo Music.
Gregg's music can also be heard on television shows, major motion pictures, and websites including Anthony Bourdain's No Reservations, Masters of Reception, Zoolander, Rick, Accepted", MTV's Gamekillers and "Jones New York.”
Gregg got a call from the management of Calypso legend Harry Belafonte and worked with Harry over the course of the next five years. Together with a highly experienced and multi-cultural band, Gregg and Harry traveled extensively throughout the United States, Canada, the Caribbean Islands, and Europe.
Upon his return to the BIg Apple, Gregg decided to focus on recording work and founded Onda Productions with two partners, where he became Head of Music Production. The company created commercials for many of the major advertising agencies in Manhattan including JWT, Ogilvy and Mather, DDB, BBDO, Deutsch, Grey, and Chiat Day. They produced original music for brands such as Old Navy, Pantene, Puma, Ford, Honda, Covergirl, Cotton Inc., Joe Boxer, and Mennen. As their business grew they extended their creative reach to compose for video games, fashion shows, films, records, and websites.
Greg left Onda to create his own commercial music production company, Hidden Tiger Music. He currently creates spots for Mercedes, Lipton, YSL, Nescafe, McDonalds, Ford, and many others. He often works in collaboration with New York’s first-class music companies such as Face the Music, JSM, Volition, Yessian, Human, the Lodge, Hi-Fi Project, Man Made Music, and Mambo Music.
Gregg's music can also be heard on television shows, major motion pictures, and websites including Anthony Bourdain's No Reservations, Masters of Reception, Zoolander, Rick, Accepted", MTV's Gamekillers and "Jones New York.”
