Gift Of Education
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- Jul 7th, 2011
Learn the techniques that successful “spot” composers use to compose their 30-second masterpieces as they conduct their way through the complex world of creating music for commercials...
To compose music for commercials you need to know a lot about music. That’s a given. It’s also just the beginning. You see, you also need to understand how advertising works and how it’s scientifically designed to motivate us to feel good about spending our hard-earned money. That’s where the music comes in. Music is all about creating feeling. Advertisers know how to harness the power of music and use it to their advantage! The question is: Do you know how to deliver the goods?!
You will, because in this fun, 60s stylized, animated tutorial romp, veteran jingle writer Gregg Fine explains everthing you need to know to begin a career as a commercial composer. First you’ll learn about the history of commercials and jingles. Then Gregg explains the inner workings of ad agencies and the different ways you, the professional composer, can interface with them.
He then examines the “must-have” skills that spot composers use to create their short-form scores. From there he’s off to the actual spots and what makes them work, how they’re constructed, and talks about the different kinds of spots!
Then we take a look at the process: the briefs, storyboards and the video. Gregg also explains the pitfalls of the Temp Track and the syndrome called Demo Love and how to deal with the very real expectations of your ad agency clients.
Finally, Gregg takes us through the compositional process. Along the way you’ll learn how to build effective tracks and, at the same time, create catchy Ear Candy, construct solid Transitions and effective Tags.
This tutorial, created using Logic Pro, is a deep look at all the tools a composer must have in their toolkit to compete in the world of spots and jingles. So join Gregg Fine as he explains the fundamentals of this exciting and potentially lucrative craft: “Composing For Commercials.”
For a full list of the topics covered, see the Tutorial Outline
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I've been working in this field for the past year, discovering things on my own and hypothesizing about certain concepts. Gregg sums it all up really well with this series. He reiterates the things I've learned and confirms the things I've wondered about. The field of Music for Advertising, although very rewarding, has it's challenges and frustrations, and I found myself bursting out laughing in some parts because the points he touched on are SO TRUE! Great job, Gregg!
I absolutely loved this tutorial. It has inspired me so much. If you've ever thought about working with adds that will give you an idea of what the job really is about.
Great insight into making music for Ads. Great to see the whole process through. Few more tips on the business end would be great! Enjoyable course!!
I really enjoyed watching this. The psychological impacts presented in this can also be applied to other musical forms. Also, the impact of organization and reusability are huge.
Fantastic! Very informative and useful tips as well as inside information on how the business work. I will start working at a commercial agency next month as a sound producer and this was exactly what I was looking for. It helped me sort out what I have to focus on and pay attention to when starting my new job.
Fantastic tutorial for all abilities, both entertaining and informative. A real insight in to how the industry works and what is required to be a successful spot composer.
Excellent conveyance of useful information and "inside" information, well displayed and layered. Illustrations a tad bit on the corny side but still well fitting.
Informative and fun to watch. Mr Fine goes thru the process, step by step, of writing and producing a t.v. spot. Lots of inside info as well. A definite must see.
Very nicely done! Both amusing and insightful!!
A great approach to how the industry works and a must for those who want to become proffesional composers.
Wow, what a Great Tutorial! Gregg Fine's illumination of the details concerning this often overlooked aspect of the music profession inspired me to compose two thirty second SPOT compositions already. I am a professional airline pilot and an avid music enthusiast, but this tutorial may just enable me to develop another revenue stream toward an early retirement. Strongly Recommend!
VERY informative and well delivered. I'm already building a system for myself to start getting commercial writing gigs. I really enjoyed the song that was created in this tutorial. At first it seemed very basic. As different elements were added and explained later, it really blossomed and worked well for the spot. Well done!
Thanks for setting up this tutorial, it's an eye opener that I'd never thought of before and now I've got new plans for the future.
Extremely enlightening. Started watching it late one night and stayed up to watch it all. A must see for the inside tips. A fantastic tutorial. A pleasure to watch. Thanks Gregg.
I thought this was very well done - especially Part 3, with tips on working with the meat of temp tracks, and on checking the mix, making alt mixes, and archiving parts of your tracks for further use. Great ideas, fun to watch and well structured, like many on macprovideo. I guess no tutorial can cover anything, but it would have been great to have a note on volume / limiting concerns for mastering the track esp. if its going to be pulled down in volume under a VO in the final TV mix.
First I have to mention, I own a ton of tutorials from macprovideo and have been often to lazy to write a review. But here I have to, because this tutorial is not only informative and fun to watch but also the best tutorial I have seen here regarding the presentation. It is really well done and I don't regret buying it. So I don't have to hesitate to give a "5" for this very well done tutorial. I hope to see more like them in the future.