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التفاح فون
Martin Sitter on Thu, March 25th | 6 comments
Francesco Schiavon sent me a link to a PDF the other day and told me to take a look at it. Francesco is one of our star trainers at NonLinear Educating Inc., and he's also one of my long time mentors

أرسلت فرانشيسكو Schiavon لي وصلة إلى يوم PDF أخرى ، وقال لي أن نلقي نظرة على ذلك. فرانشيسكو هو واحد من المدربين نجمنا في اللاخطية تعليم وشركة ، وانه أيضا واحدة من الموجهين وقتي الطويل... فرانشيسكو عندما يقول لي أن أفعل شيئا ، أفعل ذلك. هذا هو رابط أرسله :

http://images.apple.com/pr/pdf/q110data_sum.pdf

قوات الدفاع الشعبي على هذا الرابط يبين إيرادات آبل والمبيعات عن طريق وحدة لQ1 2010. نظرة سريعة على أنه يظهر ما يلي :

Combined iPhone & iPod Sales: 29 Million Units & $10.1 Billion in Sales
Combined Computers & Software: 3.3 MillionUnits & $5.5 Billion in Sales

التفاح يجعل من المال من ضعفي فون

هل لاحظت مؤخرا أن الدورات برامج أبل (يذهب إلى الإصدار التالي) أبطأ بكثير مما كان عليه؟ في الماضي من شأنه تسريع البرامج عادة على أساس السنة 1 الى 1.5. كان هناك دائما الكثير من الضجة حول متى النسخة الجديدة من البرنامج سوف السفينة ، وما الذي يمكن العثور عليه في ميزات. انتشرت الشائعات في كل مكان المواقع لتسهيل ثرثرة لا تنتهي حول هذه الموضوعات. وكان الناس سعداء بأن نكون جزءا من كل ذلك...

في هذه الأيام في الفترة ما بين الدورات البرنامج هو الحصول على أطول وأطول... نافذة يزداد إلى 2 سنة على الأقل ، وأحيانا أكثر! حتى الأجهزة مثل أجهزة الكمبيوتر المحمول والأبراج تذهب فترات طويلة من الوقت مع المعالج مستوحاة تحديث ملف. من أصدقائي في الداخل أسمع يجري تقليص ان فرق تطوير البرمجيات ، ويتم حاليا وضع المبرمجين الخروج أو أغراض أخرى (عادة لمنتجات آي فون) ، وبصفة عامة تركيز الشركة هو تغيير... لماذا؟

يمكن وضع الكثير من هذه وصولا الى مرحلة النضج من البرامج أبل أجهزة وخطوط الإنتاج. دعونا نواجه الأمر ، Final Cut Pro وغير كاملة وتحرير أفلام الفيديو التي ظهرت التطبيق الى حد كبير لا يحتاج إلى كل ما سبق. ماذا هناك لوضعت فيه؟ وكسر قانون مور الذي قال CPU السلطة يتضاعف كل 18 شهرا (القانون الذي ينطبق على عقد ما يقرب من 40 عاما) وضعت في بداية هذا القرن. وكان أكثر من 8 سنوات حتى الآن منذ سرعة وحدة المعالجة المركزية الضعف في شريط واحد 18 شهرا ، وعلى مدى 5 سنوات الماضية وزادت بسرعة بالكاد على الإطلاق. هذه التكنولوجيا هو التوصل القيود... انها

لكن القصة الحقيقية تكمن في الأرقام. إذا قمت بإجراء مضاعفة العائدات من خط منتج واحد مما تفعله من آخر ، فإنه يدفع في البستوني لوضع الخاص وتنمية الموارد هناك. iPhone وأجهزة iPod دفع وقتا كبيرا. تطوير البرمجيات لا.

الكتابة على الجدار. كما يذهب إلى الأمام أبل أنها أصبحت واضحة عملاق الالكترونيات الاستهلاكية على غرار سوني او باناسونيك. التركيز على التطبيقات والبرمجيات والكمبيوتر المتنقلة.

انها ستكون مثيرة للاهتمام لمشاهدة أبل كما تتكشف السنوات القليلة القادمة. ما سيأتي بعد ذلك؟ تلفزيونات الشاشة المسطحة ربما تلك الشبكة مع أجهزة أبل الخاص الأخرى؟ ماذا يمكن أن يكون هناك؟ الثلاجات التفاح والمحامص أبل؟ من يدري... ولكن شيئا واحدا هو المؤكد أن أبل الآن عملاق الالكترونيات الاستهلاكية ، ويمكننا أن نتوقع رؤية مزيد من الأجهزة الاستهلاكية القادمة في المستقبل.

Comments (6)

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  • I think you're right about Apple's software line not coming out with major new releases as frequently. However, Logic Studio 2 (specifically Logic 9 and Mainstage 2) already have had many more incremental updates then their predecessors, and in a much smaller time span. The Logic development team seems to be more vibrant then ever right now (from the outside at least). This seems even more true when you consider the labor involved in converting a large application from 32 bit to 64 bit. What do you think all these revenue figures mean for the future of Logic Studio? 5-10 yrs down the road do you think Apple will still have enough investment in it to keep it competitive with other DAWS, or do you think Apple will eventually sell it off to another company?
    • 9 years ago
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  • Martin
    Incremental updates are good for fixing things ... but of note the rev from Logic 8 to logic 9 was so minimal we barely even had to update our tutorials ... flex editing was the only major feature. To me it seems not a lot of time is being put into developing Logic. Where's the cool new instruments we all want to sink our teeth into? Where's some higher quality DSP effects? I want more new better stuff to play with :) To me it seems Pro Software Development is taking a back seat to other "priorities" at Apple ... I think they'll continue to develop Logic, final cut, iLife, and etc. slowly, but that's about all. I don't see anyone buying these assets as no company I can think of would be able to afford it. And without Apple's distribution network the asset is worth a lot less anyway.
    • 9 years ago
    • By: Martin
  • I would have to agree with you that Logic hasn't really "developed" too many new features in the last couple of years. It seems like they have been more concerned with making Logic more and more stable with the features it already has, rather then give us any new toys per se. This is especially true when you compare it to Pro Tools 8. There are endless amounts of new instruments and features in that thing compared to Pro Tools 7. Cubase 5 also introduced some new instruments and pitch correction tools also.
    • 9 years ago
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  • Rounik Admin
    Surely I'm not the only one who has already used my Macs Superdrive as a toaster? ;-) But seriously, I agree with a lot that has been said... Flex Time is a large feature uodate... and so it Amp Designer. I view Logic 9 as the transition to 64-bit and hopefully the next iteration will contain the big features. A lot of pros since the Logic 7 days have been complaining that they would prefer bug fixes over new features, so perhaps this is the stage of development we are experiencing now? Also, in terms of Logic, there's a lot to be said about the smaller features. These features in Logic 9 have made my life easier: - Bounce in Place - Selective track import - Convert to new sampler track - Project and track notes - 64-bit mode The other element of Apple's strategy is how Logic & the Pro apps are a fraction of the retail price since Apple purchased them. I find it interesting that Software "units" are not listed in the PDF, but only revenue. Considering how cheap Snow Leopard, iLife, iWork, Logic, etc are, I feel these products are subsidized in order to sell the hardware. IMHO, the more iPhones, iPads, iPods are sold the more people become interested in purchasing a Mac. Sure a lot of these users will be consumers. But perhaps there is a blurring of the boundaries between "Creative Pro" and "Creative Consumer"? But, I agree this doesn't necessarily mean more man hours are going into development of the Pro Apps... yet look at Mainstage. It's now 3 years old and got a bright future I think. As much as I'd love to play with more synths and effects in Logic, the area that needed improving (audio, comping and time stretching audio) has been achieved very well IMHO. Hope this frees up some time for the developers to put some love into the Environment... mmm close integration with Quartz Composer...
    • 9 years ago
    • By: Rounik Admin
    Reply
  • @Rounik- First off, I'm plowing through your advanced Snow Leopard tut right now and it has been marvelous so far. Very informing, relevant and smooth. I absolutely agree with you about Mainstage, it's capacity and future. When considering buying Logic Pro I think people really don't put Mainstage into the equation enough. After all, If I'm creating electronic music with software instruments exclusively within Cubase or PT how would I every hope to perform the instruments/sounds live? There are ways to do it but nothing as straightforward as Mainstage imho. I'm not referring to Ableton since it is slightly different in this regard. People usually see Mainstage as a separate app from Logic, which it obviously is. But I view it more as a strong feature of Logic. Afterall, you don't buy Logic without Mainstage.
    • 9 years ago
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  • Rounik Admin
    Hey Eric, Wow. Thanks for the kind words. Really glad you're finding the SL tut useful! Mainstage is potentially amazing... and I'm hopeful that it keeps improving. I do miss working with live MIDI objects in Mainstage. No arpeggiator, delay line, etc is hard for me to live with :( But I love the way Play back and Loop Back plugins read markers from audio files bounced from Logic. Very cool! And also... I think if you buy all the Apple Jam packs separately it comes to a shade more than price of Logic Studio. Another reason which might explain low revenue for software like Logic, are the number of pirated copies floating about. When I first got into Logic, eMagic had a very tight grip on this issue. No USB copy protected dongle = No Logic! That's changed, and I'm often surprised at how many user openly admit to using pirated versions on the web! But, for every pirated copy of Logic a new Mac is, or existing Mac is being used to run it! Also, for now a Mac/PC is still required to run a iPad, iPod or iPhone. It will be interesting to see the situation if these devices become more independent.
    • 9 years ago
    • By: Rounik Admin
    Reply
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