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Apple iPhones
Martin Sitter on Thu, March 25th | 6 comments
Francesco Schiavon sent me a link to a PDF the other day and told me to take a look at it. Francesco is one of our star trainers at NonLinear Educating Inc., and he's also one of my long time mentors

Francesco Schiavon hat mir einen Link zu einem PDF den anderen Tag und sagte mir, einen Blick darauf werfen. Francesco ist einer unserer Star-Trainer bei NonLinear Educating Inc., und er ist auch einer meiner Mentoren lange Zeit ... wenn Francesco sagt mir, etwas zu tun, ich tue es. Hier ist der Link schickte er:

http://images.apple.com/pr/pdf/q110data_sum.pdf

Die PDF unter diesem Link zeigt Apples Umsatz und den Umsatz um Einheit für Q1 2010. Ein kurzer Blick auf sie zeigt folgendes:

Combined iPhone & iPod Sales: 29 Million Units & $10.1 Billion in Sales
Combined Computers & Software: 3.3 MillionUnits & $5.5 Billion in Sales

Apple macht doppelt so viel Geld aus iPhones

Haben Sie bemerkt, in letzter Zeit, dass Apple Software Drehzahlen (geht in die nächste Version) sehr viel langsamer als früher? In der Vergangenheit Software würde in der Regel rev auf 1 bis 1,5 Jahres-Basis. Es gab immer eine Menge Hype um, wenn die neue Version der Software würde Schiff, und welche Funktionen würden in ihr gefunden werden. Gerüchte-Websites tauchte überall auf endlose Gerede über diese Themen zu erleichtern. Die Menschen waren glücklich, ein Teil des Ganzen sein ...

In diesen Tagen des Zeitraums zwischen Software-Drehzahl wird immer länger und länger ... das Fenster ist auf 2 Jahre erhöht mindestens, und manchmal mehr! Auch Hardware wie Laptops und Türme gehen längere Zeit mit nary einen Prozessor zu aktualisieren. Von meinen Freunden auf der Innenseite ich, dass Software-Entwicklungsteams zu werden verkleinert hören, Programmierer werden entlassen oder repurposed (in der Regel um iPhone-Produkte), und im Allgemeinen die Ausrichtung des Unternehmens ändert sich ... warum?

Ein Großteil dieser kann bis auf die Reifung von Apples Software-und Hardware-Produktlinien gestellt werden. Seien wir ehrlich, ist Final Cut Pro eine voll funktionsfähige Video-Editing-Anwendung, die so ziemlich alles was es braucht, um bereits tut. Was gibt es sonst noch in sie setzen? Und Moores Law, die CPU-Leistung alle 18 Monate verdoppelt (ein Gesetz, das gilt für fast 40 Jahre gehalten) sagte brach zu Beginn dieses Jahrhunderts. Es ist mehr als 8 Jahre vergangen, seit die CPU-Geschwindigkeit verdoppelt in einem einzigen 18 Monate erstrecken, und aus den letzten 5 Jahren beschleunigt haben kaum erhöht überhaupt. Die Technologie ist erreicht seine Grenzen ...

Aber die wahre Geschichte liegt in den Zahlen. Wenn Sie doppelt die Einnahmen aus einer Produktlinie zu machen, als Sie von einem anderen zu tun, lohnt es sich in den Spaten, um Ihre Ressourcen für die Entwicklung dorthin zu bringen. iPhones und iPods zahlen big time. Software-Entwicklung nicht.

Die Schrift an der Wand. Als Apple geht nach vorne sind sie eindeutig zu einem Consumer-Elektronik Riese nach dem Vorbild von Sony oder Panasonic. Der Fokus auf Software-und Computer-Anwendungen verlagert.

Es wird interessant sein zu beobachten, wie von Apple in den nächsten Jahren entfalten. Was kommt als nächstes? Vielleicht Flachbild-TVs, die Netzwerk mit Ihren anderen Apple-Geräten? Was sonst könnte es sein? Apple-Kühl-und Apple-Toaster? Wer weiß ... aber eins ist sicher, ist Apple nun ein Fachmarkt für Unterhaltungselektronik Riesen, und wir können erwarten, mehr Consumer-Geräte kommen in die Zukunft sehen.

Comments (6)

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  • I think you're right about Apple's software line not coming out with major new releases as frequently. However, Logic Studio 2 (specifically Logic 9 and Mainstage 2) already have had many more incremental updates then their predecessors, and in a much smaller time span. The Logic development team seems to be more vibrant then ever right now (from the outside at least). This seems even more true when you consider the labor involved in converting a large application from 32 bit to 64 bit. What do you think all these revenue figures mean for the future of Logic Studio? 5-10 yrs down the road do you think Apple will still have enough investment in it to keep it competitive with other DAWS, or do you think Apple will eventually sell it off to another company?
    • 9 years ago
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  • Martin
    Incremental updates are good for fixing things ... but of note the rev from Logic 8 to logic 9 was so minimal we barely even had to update our tutorials ... flex editing was the only major feature. To me it seems not a lot of time is being put into developing Logic. Where's the cool new instruments we all want to sink our teeth into? Where's some higher quality DSP effects? I want more new better stuff to play with :) To me it seems Pro Software Development is taking a back seat to other "priorities" at Apple ... I think they'll continue to develop Logic, final cut, iLife, and etc. slowly, but that's about all. I don't see anyone buying these assets as no company I can think of would be able to afford it. And without Apple's distribution network the asset is worth a lot less anyway.
    • 9 years ago
    • By: Martin
  • I would have to agree with you that Logic hasn't really "developed" too many new features in the last couple of years. It seems like they have been more concerned with making Logic more and more stable with the features it already has, rather then give us any new toys per se. This is especially true when you compare it to Pro Tools 8. There are endless amounts of new instruments and features in that thing compared to Pro Tools 7. Cubase 5 also introduced some new instruments and pitch correction tools also.
    • 9 years ago
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  • Rounik Admin
    Surely I'm not the only one who has already used my Macs Superdrive as a toaster? ;-) But seriously, I agree with a lot that has been said... Flex Time is a large feature uodate... and so it Amp Designer. I view Logic 9 as the transition to 64-bit and hopefully the next iteration will contain the big features. A lot of pros since the Logic 7 days have been complaining that they would prefer bug fixes over new features, so perhaps this is the stage of development we are experiencing now? Also, in terms of Logic, there's a lot to be said about the smaller features. These features in Logic 9 have made my life easier: - Bounce in Place - Selective track import - Convert to new sampler track - Project and track notes - 64-bit mode The other element of Apple's strategy is how Logic & the Pro apps are a fraction of the retail price since Apple purchased them. I find it interesting that Software "units" are not listed in the PDF, but only revenue. Considering how cheap Snow Leopard, iLife, iWork, Logic, etc are, I feel these products are subsidized in order to sell the hardware. IMHO, the more iPhones, iPads, iPods are sold the more people become interested in purchasing a Mac. Sure a lot of these users will be consumers. But perhaps there is a blurring of the boundaries between "Creative Pro" and "Creative Consumer"? But, I agree this doesn't necessarily mean more man hours are going into development of the Pro Apps... yet look at Mainstage. It's now 3 years old and got a bright future I think. As much as I'd love to play with more synths and effects in Logic, the area that needed improving (audio, comping and time stretching audio) has been achieved very well IMHO. Hope this frees up some time for the developers to put some love into the Environment... mmm close integration with Quartz Composer...
    • 9 years ago
    • By: Rounik Admin
    Reply
  • @Rounik- First off, I'm plowing through your advanced Snow Leopard tut right now and it has been marvelous so far. Very informing, relevant and smooth. I absolutely agree with you about Mainstage, it's capacity and future. When considering buying Logic Pro I think people really don't put Mainstage into the equation enough. After all, If I'm creating electronic music with software instruments exclusively within Cubase or PT how would I every hope to perform the instruments/sounds live? There are ways to do it but nothing as straightforward as Mainstage imho. I'm not referring to Ableton since it is slightly different in this regard. People usually see Mainstage as a separate app from Logic, which it obviously is. But I view it more as a strong feature of Logic. Afterall, you don't buy Logic without Mainstage.
    • 9 years ago
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  • Rounik Admin
    Hey Eric, Wow. Thanks for the kind words. Really glad you're finding the SL tut useful! Mainstage is potentially amazing... and I'm hopeful that it keeps improving. I do miss working with live MIDI objects in Mainstage. No arpeggiator, delay line, etc is hard for me to live with :( But I love the way Play back and Loop Back plugins read markers from audio files bounced from Logic. Very cool! And also... I think if you buy all the Apple Jam packs separately it comes to a shade more than price of Logic Studio. Another reason which might explain low revenue for software like Logic, are the number of pirated copies floating about. When I first got into Logic, eMagic had a very tight grip on this issue. No USB copy protected dongle = No Logic! That's changed, and I'm often surprised at how many user openly admit to using pirated versions on the web! But, for every pirated copy of Logic a new Mac is, or existing Mac is being used to run it! Also, for now a Mac/PC is still required to run a iPad, iPod or iPhone. It will be interesting to see the situation if these devices become more independent.
    • 9 years ago
    • By: Rounik Admin
    Reply
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