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AppleはiPhoneです。
Martin Sitter on Thu, March 25th | 6 comments
Francesco Schiavon sent me a link to a PDF the other day and told me to take a look at it. Francesco is one of our star trainers at NonLinear Educating Inc., and he's also one of my long time mentors

フランチェスコSchiavonは先日私にPDFへのリンクを送信し、それを見てみるのも私に言った。フランチェスコは、少なくとも私たちの星のトレーナーの一つである非線形啓蒙社、そして彼はまた私の長い時間の指導の一つです...フランチェスコが何かをする私に語った時、私はそれを行う。これは、彼が送信されるリンクです。

http://images.apple.com/pr/pdf/q110data_sum.pdf

このリンクでPDFは、2010年第1四半期の単位によってAppleの売上高と売上を示しています。それを眺めてみると、次のことを示しています。

Combined iPhone & iPod Sales: 29 Million Units & $10.1 Billion in Sales
Combined Computers & Software: 3.3 MillionUnits & $5.5 Billion in Sales

AppleはiPhoneから倍の収入を得ている

あなたはそれよりはるかに遅く、アップルのソフトウェアの回転数が(次のバージョンになる)ために使用されることが最近気づいたことがありますか?過去のソフトウェアでは1〜1.5年ごとに一般的に回転でしょう。そこにソフトウェアの新しいバージョンが出荷するという場合について誇大広告の多くは常にあった、との機能はそれで発見されるもの。うわさのサイトがこれらのトピックに無限のゴシップを容易にするためにどこでも現れた。人々はそれをすべての部分に満足していた...

最近ではソフトウェアの回転数との間の期間がどんどん長くなっている... ...ウィンドウは最小で2年間に増加し、そして時々よりさ!ラップトップと塔のようにもハードウェアは、naryプロセッサのアップデートで時間の長い期間を行く。上で私の友人から私はそのソフトウェア開発チームが小型化されている耳の内部で、プログラマが解雇されているか(通常はiPhoneの製品への)再利用、および一般的に会社の焦点が変化している...なぜですか?

このの多くは、Appleのソフトウェアとハ​​ードウェアの製品ラインの成熟に置くことができます。レッツ現実を直視、Final Cut Proはほとんどがすでにするために必要なすべてを行うことを完全な機能を備えたビデオ編集アプリです。それに入れてある他には何ですか?とCPUパワーが18カ月ごとに(ほぼ40年間、真の保有する法律)倍というムーアの法則は、この世紀の初めに決裂した。それは、CPUの速度が単一の18ヶ月のストレッチで倍増以来、現在8年以上が過ぎた、そして最後の5年間の速度はほとんどすべてで増加している。技術はその限界に達している...

しかし、本当の物語は、番号でかかっている。別のよりも1つの製品ラインから二重の収入を加えた場合、それはそこに、開発リソースを投入するスペードで支払います。 iPhoneとiPodは、大きな時間を支払う。ソフトウェア開発はしません。

執筆は壁になります。 Appleが前方に進むにつれ、彼らは明らかにソニーやパナソニックの線に沿って、家電の巨人になってきています。ソフトウェアおよびコンピュータのアプリケーションに焦点が移っている。

それは今後数年間は、展開としてAppleを見ていて面白いものになるだろう。何が次の予定は?多分、フラットスクリーンテレビその他のAppleデバイスとネットワーク?他に何があるだろうか?アップルの冷蔵庫とアップルのトースター?誰が知っている...しかし一つのことが確実である、Appleは今の家電の巨人であり、我々は将来に来るより多くの民生用デバイスを見ると期待できる。

Comments (6)

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  • I think you're right about Apple's software line not coming out with major new releases as frequently. However, Logic Studio 2 (specifically Logic 9 and Mainstage 2) already have had many more incremental updates then their predecessors, and in a much smaller time span. The Logic development team seems to be more vibrant then ever right now (from the outside at least). This seems even more true when you consider the labor involved in converting a large application from 32 bit to 64 bit. What do you think all these revenue figures mean for the future of Logic Studio? 5-10 yrs down the road do you think Apple will still have enough investment in it to keep it competitive with other DAWS, or do you think Apple will eventually sell it off to another company?
    • 9 years ago
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  • Martin
    Incremental updates are good for fixing things ... but of note the rev from Logic 8 to logic 9 was so minimal we barely even had to update our tutorials ... flex editing was the only major feature. To me it seems not a lot of time is being put into developing Logic. Where's the cool new instruments we all want to sink our teeth into? Where's some higher quality DSP effects? I want more new better stuff to play with :) To me it seems Pro Software Development is taking a back seat to other "priorities" at Apple ... I think they'll continue to develop Logic, final cut, iLife, and etc. slowly, but that's about all. I don't see anyone buying these assets as no company I can think of would be able to afford it. And without Apple's distribution network the asset is worth a lot less anyway.
    • 9 years ago
    • By: Martin
  • I would have to agree with you that Logic hasn't really "developed" too many new features in the last couple of years. It seems like they have been more concerned with making Logic more and more stable with the features it already has, rather then give us any new toys per se. This is especially true when you compare it to Pro Tools 8. There are endless amounts of new instruments and features in that thing compared to Pro Tools 7. Cubase 5 also introduced some new instruments and pitch correction tools also.
    • 9 years ago
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  • Rounik Admin
    Surely I'm not the only one who has already used my Macs Superdrive as a toaster? ;-) But seriously, I agree with a lot that has been said... Flex Time is a large feature uodate... and so it Amp Designer. I view Logic 9 as the transition to 64-bit and hopefully the next iteration will contain the big features. A lot of pros since the Logic 7 days have been complaining that they would prefer bug fixes over new features, so perhaps this is the stage of development we are experiencing now? Also, in terms of Logic, there's a lot to be said about the smaller features. These features in Logic 9 have made my life easier: - Bounce in Place - Selective track import - Convert to new sampler track - Project and track notes - 64-bit mode The other element of Apple's strategy is how Logic & the Pro apps are a fraction of the retail price since Apple purchased them. I find it interesting that Software "units" are not listed in the PDF, but only revenue. Considering how cheap Snow Leopard, iLife, iWork, Logic, etc are, I feel these products are subsidized in order to sell the hardware. IMHO, the more iPhones, iPads, iPods are sold the more people become interested in purchasing a Mac. Sure a lot of these users will be consumers. But perhaps there is a blurring of the boundaries between "Creative Pro" and "Creative Consumer"? But, I agree this doesn't necessarily mean more man hours are going into development of the Pro Apps... yet look at Mainstage. It's now 3 years old and got a bright future I think. As much as I'd love to play with more synths and effects in Logic, the area that needed improving (audio, comping and time stretching audio) has been achieved very well IMHO. Hope this frees up some time for the developers to put some love into the Environment... mmm close integration with Quartz Composer...
    • 9 years ago
    • By: Rounik Admin
    Reply
  • @Rounik- First off, I'm plowing through your advanced Snow Leopard tut right now and it has been marvelous so far. Very informing, relevant and smooth. I absolutely agree with you about Mainstage, it's capacity and future. When considering buying Logic Pro I think people really don't put Mainstage into the equation enough. After all, If I'm creating electronic music with software instruments exclusively within Cubase or PT how would I every hope to perform the instruments/sounds live? There are ways to do it but nothing as straightforward as Mainstage imho. I'm not referring to Ableton since it is slightly different in this regard. People usually see Mainstage as a separate app from Logic, which it obviously is. But I view it more as a strong feature of Logic. Afterall, you don't buy Logic without Mainstage.
    • 9 years ago
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  • Rounik Admin
    Hey Eric, Wow. Thanks for the kind words. Really glad you're finding the SL tut useful! Mainstage is potentially amazing... and I'm hopeful that it keeps improving. I do miss working with live MIDI objects in Mainstage. No arpeggiator, delay line, etc is hard for me to live with :( But I love the way Play back and Loop Back plugins read markers from audio files bounced from Logic. Very cool! And also... I think if you buy all the Apple Jam packs separately it comes to a shade more than price of Logic Studio. Another reason which might explain low revenue for software like Logic, are the number of pirated copies floating about. When I first got into Logic, eMagic had a very tight grip on this issue. No USB copy protected dongle = No Logic! That's changed, and I'm often surprised at how many user openly admit to using pirated versions on the web! But, for every pirated copy of Logic a new Mac is, or existing Mac is being used to run it! Also, for now a Mac/PC is still required to run a iPad, iPod or iPhone. It will be interesting to see the situation if these devices become more independent.
    • 9 years ago
    • By: Rounik Admin
    Reply
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