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애플은 아이폰이다
Martin Sitter on Thu, March 25th 6 comments
Francesco Schiavon sent me a link to a PDF the other day and told me to take a look at it. Francesco is one of our star trainers at NonLinear Educating Inc., and he's also one of my long time mentors

프란체스코 Schiavon 내게 PDF 저번에 링크를 보내 그것 좀 봐달라고했다. 프란체스코는 저희 스타 트레이너 중 하나입니다 비선형 교육 주식 회사, 그리고 그 사람도 나의 오랜 스승 중 하나 ... 프란체스코가 뭔가를 말하더 때, 내가 해. 이것은 그가 보낸 링크입니다 :

이 링크에서 PDF로 Q1 2010 단위로 Apple의 수익과 매출을 보여줍니다. 한번 빠른 볼은 다음을 보여줍니다 :

Combined iPhone & iPod Sales: 29 Million Units & $10.1 Billion in Sales
Combined Computers & Software: 3.3 MillionUnits & $5.5 Billion in Sales

애플은 아이폰에서 두 배나 많은 돈을 만드는

당신은 훨씬 느린 애플 소프트웨어 revs이 (다음 버전으로갑니다)하는 데 사용되는 요즘 본 적이 있소? 과거 소프트웨어 1-1.5 년 기준으로 일반적으로 레브 것입니다. 이 소프트웨어의 새 버전이 선박이 없을 때요에 대한 과대 광고가 많이 늘었고, 기능은 그것에서 찾을 수 어떨지. 소문 사이트는 이러한 주제에 대한 끝없는 소문을 촉진하기 위하여 어디서나 나타났지. 사람들은 모두의 일부로 행복 했어요 ...

요즘 소프트웨어 revs 사이의 기간은 길고 긴지고 ... 창이 최소 2 년 증가하고, 때로는 더! 노트북 타워처럼 비록 하드웨어 있는한 어림 프로세서 업데이 트와 함께 오랜 기간 이동합니다. 내 친구의 난 그 소프트웨어 개발 팀은 이러고되는 소리 내부 programers가 정리 해고되고 또는 (일반적으로 아이폰 제품) repurposed, 그리고 일반적으로 회사의 초점이 변화하고있다 ... 왜?

이 대부분은 애플의 소프트웨어 및 하드웨어 제품 라인의 성장에 내려 놔 수 있습니다. 현실을 받아들 여요, 최종 컷 프로는 거의 그것이 이미 필요한 모든 않는다는 완전한 기능을 갖춘 비디오 편집 애플 리케이션입니다. 그것에 넣어 또 무엇인가? 그리고 CPU 전원이 18 개월마다을 (거의 40 년 동안 진정한 개최 법) 복식했다 무어의 법칙은이 세기의 시작 부분에 고장. 이것은 CPU 속도는 단일 18개월 스트레치의 두 배로 이후 현재 8 세 이상은되어 있고, 지난 5 년간 속도는 거의 모두에서 증가하고있다. 기술은 그것의 한계에 도달입니다

하지만 진짜 얘기는 숫자에 달려있다. 당신은 다른 나라에서 왔나보다 한 제품 라인에서 더블 수익을 만들 경우, 그것은 거기 개발 자원을 넣어 스페이드에서 지불합니다. 아이폰과 아이팟은 큰 시간을 지불합니다. 소프트웨어 개발은​​하지 않습니다.

쓰기는 벽에에 있습니다. 애플은 앞으로가는로써, 그들은 분명 소니이나 파나소닉의 라인을 따라 가전 제품 대형되고있다. 소프트웨어 및 컴퓨터의 응용 프로그램에 초점을 이동합니다.

그것은 향후 몇 년간 전개로 애플을 볼 재미있을거야. 무엇이 다음에 오는거야? 아마도 평면 TV가되는 다른 애플 장치와 네트워크? 또 무엇이있을 수 있을까? 애플 냉장고와 애플 토스터? 누가 알겠어요 ... 그러나 한 가지 확실이며, 애플은 이제 가전 제품 대형이며 우리는 앞으로 올 많은 소비자 장치를 볼 기대할 수 있습니다.

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  • I think you're right about Apple's software line not coming out with major new releases as frequently. However, Logic Studio 2 (specifically Logic 9 and Mainstage 2) already have had many more incremental updates then their predecessors, and in a much smaller time span. The Logic development team seems to be more vibrant then ever right now (from the outside at least). This seems even more true when you consider the labor involved in converting a large application from 32 bit to 64 bit. What do you think all these revenue figures mean for the future of Logic Studio? 5-10 yrs down the road do you think Apple will still have enough investment in it to keep it competitive with other DAWS, or do you think Apple will eventually sell it off to another company?
    • 9 years ago
    • By:
  • Martin
    Incremental updates are good for fixing things ... but of note the rev from Logic 8 to logic 9 was so minimal we barely even had to update our tutorials ... flex editing was the only major feature. To me it seems not a lot of time is being put into developing Logic. Where's the cool new instruments we all want to sink our teeth into? Where's some higher quality DSP effects? I want more new better stuff to play with :) To me it seems Pro Software Development is taking a back seat to other "priorities" at Apple ... I think they'll continue to develop Logic, final cut, iLife, and etc. slowly, but that's about all. I don't see anyone buying these assets as no company I can think of would be able to afford it. And without Apple's distribution network the asset is worth a lot less anyway.
    • 9 years ago
    • By: Martin
  • I would have to agree with you that Logic hasn't really "developed" too many new features in the last couple of years. It seems like they have been more concerned with making Logic more and more stable with the features it already has, rather then give us any new toys per se. This is especially true when you compare it to Pro Tools 8. There are endless amounts of new instruments and features in that thing compared to Pro Tools 7. Cubase 5 also introduced some new instruments and pitch correction tools also.
    • 9 years ago
    • By:
  • Rounik Admin
    Surely I'm not the only one who has already used my Macs Superdrive as a toaster? ;-) But seriously, I agree with a lot that has been said... Flex Time is a large feature uodate... and so it Amp Designer. I view Logic 9 as the transition to 64-bit and hopefully the next iteration will contain the big features. A lot of pros since the Logic 7 days have been complaining that they would prefer bug fixes over new features, so perhaps this is the stage of development we are experiencing now? Also, in terms of Logic, there's a lot to be said about the smaller features. These features in Logic 9 have made my life easier: - Bounce in Place - Selective track import - Convert to new sampler track - Project and track notes - 64-bit mode The other element of Apple's strategy is how Logic & the Pro apps are a fraction of the retail price since Apple purchased them. I find it interesting that Software "units" are not listed in the PDF, but only revenue. Considering how cheap Snow Leopard, iLife, iWork, Logic, etc are, I feel these products are subsidized in order to sell the hardware. IMHO, the more iPhones, iPads, iPods are sold the more people become interested in purchasing a Mac. Sure a lot of these users will be consumers. But perhaps there is a blurring of the boundaries between "Creative Pro" and "Creative Consumer"? But, I agree this doesn't necessarily mean more man hours are going into development of the Pro Apps... yet look at Mainstage. It's now 3 years old and got a bright future I think. As much as I'd love to play with more synths and effects in Logic, the area that needed improving (audio, comping and time stretching audio) has been achieved very well IMHO. Hope this frees up some time for the developers to put some love into the Environment... mmm close integration with Quartz Composer...
    • 9 years ago
    • By: Rounik Admin
  • @Rounik- First off, I'm plowing through your advanced Snow Leopard tut right now and it has been marvelous so far. Very informing, relevant and smooth. I absolutely agree with you about Mainstage, it's capacity and future. When considering buying Logic Pro I think people really don't put Mainstage into the equation enough. After all, If I'm creating electronic music with software instruments exclusively within Cubase or PT how would I every hope to perform the instruments/sounds live? There are ways to do it but nothing as straightforward as Mainstage imho. I'm not referring to Ableton since it is slightly different in this regard. People usually see Mainstage as a separate app from Logic, which it obviously is. But I view it more as a strong feature of Logic. Afterall, you don't buy Logic without Mainstage.
    • 9 years ago
    • By:
  • Rounik Admin
    Hey Eric, Wow. Thanks for the kind words. Really glad you're finding the SL tut useful! Mainstage is potentially amazing... and I'm hopeful that it keeps improving. I do miss working with live MIDI objects in Mainstage. No arpeggiator, delay line, etc is hard for me to live with :( But I love the way Play back and Loop Back plugins read markers from audio files bounced from Logic. Very cool! And also... I think if you buy all the Apple Jam packs separately it comes to a shade more than price of Logic Studio. Another reason which might explain low revenue for software like Logic, are the number of pirated copies floating about. When I first got into Logic, eMagic had a very tight grip on this issue. No USB copy protected dongle = No Logic! That's changed, and I'm often surprised at how many user openly admit to using pirated versions on the web! But, for every pirated copy of Logic a new Mac is, or existing Mac is being used to run it! Also, for now a Mac/PC is still required to run a iPad, iPod or iPhone. It will be interesting to see the situation if these devices become more independent.
    • 9 years ago
    • By: Rounik Admin
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