All Articles Apple
A Apple está iPhones
Martin Sitter on Thu, March 25th 6 comments
Francesco Schiavon sent me a link to a PDF the other day and told me to take a look at it. Francesco is one of our star trainers at NonLinear Educating Inc., and he's also one of my long time mentors

Francesco Schiavon me enviou um link para um dia em que o PDF outros e disse-me para dar uma olhada nisso. Francesco é um dos formadores da nossa estrela em Não-Linear Educar Inc., e ele também é um de meus mentores muito tempo ... Francesco quando me diz para fazer algo, eu faço isso. Este é o link que ele enviou:

http://images.apple.com/pr/pdf/q110data_sum.pdf

O PDF neste link mostra Receita da Apple e de vendas por unidade para Q1 2010. Um rápido olhar para ela mostra o seguinte:

Combined iPhone & iPod Sales: 29 Million Units & $10.1 Billion in Sales
Combined Computers & Software: 3.3 MillionUnits & $5.5 Billion in Sales

Apple faz o dobro do dinheiro a partir de iPhones

Você já reparou que ultimamente revs software Apple (vai para a próxima versão) muito mais lento do que costumava? No passado software normalmente rev em uma base year 1-1,5. Havia sempre um monte de hype sobre quando a nova versão do software seria lançado, e quais recursos seriam encontradas nele. Sites de boato apareceu em todos os lugares para facilitar fofocas intermináveis ​​sobre estes temas. As pessoas estavam felizes por fazer parte de tudo isso ...

Estes dias o período entre revs software está ficando mais e mais ... a janela está aumentando para dois anos no mínimo, e às vezes mais! Mesmo hardware, como laptops e torres de passar longos períodos de tempo com nary um processador de atualização. Dos meus amigos no interior Ouço que as equipes de desenvolvimento de software estão sendo reduzidos, programadores estão sendo demitidos ou redirecionados (geralmente aos produtos iPhone), e em geral o foco da empresa está mudando ... por quê?

Muito disso pode ser atribuído ao amadurecimento do software da Apple e linhas de produtos de hardware. Vamos enfrentá-lo, o Final Cut Pro é um aplicativo de edição de vídeo com todos os recursos que praticamente faz tudo o que necessita para já. O que mais há para colocar nele? Ea Lei de Moore, que disse de energia da CPU dobra a cada 18 meses (uma lei que se manteve por quase 40 anos) quebrou no início deste século. Já faz mais de 8 anos agora desde que a velocidade da CPU dobrou em um único trecho de 18 meses, e durante os últimos cinco anos velocidades mal maior em tudo. A tecnologia está atingindo suas limitações ...

Mas a verdadeira história se baseia em números. Se você faz dobrar o faturamento a partir de uma linha de produtos do que você faz de outro, paga em espadas de colocar seus recursos de desenvolvimento lá. iPhones e iPods pagar grande momento. Desenvolvimento de software não faz.

A escrita está na parede. Como a Apple vai para a frente eles são claramente se tornar um gigante da eletrônica de consumo ao longo das linhas da Sony ou Panasonic. O foco em aplicações de software e informática está mudando.

Vai ser interessante ver como a Apple nos próximos anos se desdobrar. O que virá a seguir? Talvez TVs de tela plana que a rede com os seus dispositivos da Apple outros? O que mais poderia haver? Frigoríficos maçã e Toasters Apple? Quem sabe ... mas uma coisa é certa, a Apple agora é um gigante de eletrônicos de consumo e podemos esperar para ver mais dispositivos de consumo que vem no futuro.

Related Videos
Comments (6)

You must be logged in to comment.

  • I think you're right about Apple's software line not coming out with major new releases as frequently. However, Logic Studio 2 (specifically Logic 9 and Mainstage 2) already have had many more incremental updates then their predecessors, and in a much smaller time span. The Logic development team seems to be more vibrant then ever right now (from the outside at least). This seems even more true when you consider the labor involved in converting a large application from 32 bit to 64 bit. What do you think all these revenue figures mean for the future of Logic Studio? 5-10 yrs down the road do you think Apple will still have enough investment in it to keep it competitive with other DAWS, or do you think Apple will eventually sell it off to another company?
    • 9 years ago
    • By:
    Reply
  • Martin
    Incremental updates are good for fixing things ... but of note the rev from Logic 8 to logic 9 was so minimal we barely even had to update our tutorials ... flex editing was the only major feature. To me it seems not a lot of time is being put into developing Logic. Where's the cool new instruments we all want to sink our teeth into? Where's some higher quality DSP effects? I want more new better stuff to play with :) To me it seems Pro Software Development is taking a back seat to other "priorities" at Apple ... I think they'll continue to develop Logic, final cut, iLife, and etc. slowly, but that's about all. I don't see anyone buying these assets as no company I can think of would be able to afford it. And without Apple's distribution network the asset is worth a lot less anyway.
    • 9 years ago
    • By: Martin
  • I would have to agree with you that Logic hasn't really "developed" too many new features in the last couple of years. It seems like they have been more concerned with making Logic more and more stable with the features it already has, rather then give us any new toys per se. This is especially true when you compare it to Pro Tools 8. There are endless amounts of new instruments and features in that thing compared to Pro Tools 7. Cubase 5 also introduced some new instruments and pitch correction tools also.
    • 9 years ago
    • By:
    Reply
  • Rounik Admin
    Surely I'm not the only one who has already used my Macs Superdrive as a toaster? ;-) But seriously, I agree with a lot that has been said... Flex Time is a large feature uodate... and so it Amp Designer. I view Logic 9 as the transition to 64-bit and hopefully the next iteration will contain the big features. A lot of pros since the Logic 7 days have been complaining that they would prefer bug fixes over new features, so perhaps this is the stage of development we are experiencing now? Also, in terms of Logic, there's a lot to be said about the smaller features. These features in Logic 9 have made my life easier: - Bounce in Place - Selective track import - Convert to new sampler track - Project and track notes - 64-bit mode The other element of Apple's strategy is how Logic & the Pro apps are a fraction of the retail price since Apple purchased them. I find it interesting that Software "units" are not listed in the PDF, but only revenue. Considering how cheap Snow Leopard, iLife, iWork, Logic, etc are, I feel these products are subsidized in order to sell the hardware. IMHO, the more iPhones, iPads, iPods are sold the more people become interested in purchasing a Mac. Sure a lot of these users will be consumers. But perhaps there is a blurring of the boundaries between "Creative Pro" and "Creative Consumer"? But, I agree this doesn't necessarily mean more man hours are going into development of the Pro Apps... yet look at Mainstage. It's now 3 years old and got a bright future I think. As much as I'd love to play with more synths and effects in Logic, the area that needed improving (audio, comping and time stretching audio) has been achieved very well IMHO. Hope this frees up some time for the developers to put some love into the Environment... mmm close integration with Quartz Composer...
    • 9 years ago
    • By: Rounik Admin
    Reply
  • @Rounik- First off, I'm plowing through your advanced Snow Leopard tut right now and it has been marvelous so far. Very informing, relevant and smooth. I absolutely agree with you about Mainstage, it's capacity and future. When considering buying Logic Pro I think people really don't put Mainstage into the equation enough. After all, If I'm creating electronic music with software instruments exclusively within Cubase or PT how would I every hope to perform the instruments/sounds live? There are ways to do it but nothing as straightforward as Mainstage imho. I'm not referring to Ableton since it is slightly different in this regard. People usually see Mainstage as a separate app from Logic, which it obviously is. But I view it more as a strong feature of Logic. Afterall, you don't buy Logic without Mainstage.
    • 9 years ago
    • By:
    Reply
  • Rounik Admin
    Hey Eric, Wow. Thanks for the kind words. Really glad you're finding the SL tut useful! Mainstage is potentially amazing... and I'm hopeful that it keeps improving. I do miss working with live MIDI objects in Mainstage. No arpeggiator, delay line, etc is hard for me to live with :( But I love the way Play back and Loop Back plugins read markers from audio files bounced from Logic. Very cool! And also... I think if you buy all the Apple Jam packs separately it comes to a shade more than price of Logic Studio. Another reason which might explain low revenue for software like Logic, are the number of pirated copies floating about. When I first got into Logic, eMagic had a very tight grip on this issue. No USB copy protected dongle = No Logic! That's changed, and I'm often surprised at how many user openly admit to using pirated versions on the web! But, for every pirated copy of Logic a new Mac is, or existing Mac is being used to run it! Also, for now a Mac/PC is still required to run a iPad, iPod or iPhone. It will be interesting to see the situation if these devices become more independent.
    • 9 years ago
    • By: Rounik Admin
    Reply
EDM Production Tips
Logic Pro X 402
Dream It. Do It.
Do you want to learn EDM Production Tips?
Yes, I want to learn!
No Thanks, I just want to read the article.
Feedback
Course Advisor
Don't Know Where To Start?
Ask A Course Advisor
Ask Us!
Copy the link below and paste it into an email, forum, or Facebook to share this with your friends.
Make money when you share our links
Become a macProVideo.com Affiliate!
The current affiliate rate is: 50%
Classes Start Next Week!
Live 8-week Online Certification Classes for: