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Яблоко Iphones
Martin Sitter on Thu, March 25th | 6 comments
Francesco Schiavon sent me a link to a PDF the other day and told me to take a look at it. Francesco is one of our star trainers at NonLinear Educating Inc., and he's also one of my long time mentors

Франческо Schiavon прислал мне ссылку на PDF на днях, и сказал мне, чтобы взглянуть на него. Франческо является одним из наших тренеров звезды в нелинейной Обучение Inc, и он также является одним из моих наставников долгое время ... , когда Франческо говорит мне, что-то сделать, я это делаю. Это он послал ссылку:

http://images.apple.com/pr/pdf/q110data_sum.pdf

PDF по этой ссылке показывает Доходы от Apple и продаж на единицу за 1 квартал 2010 года. Беглый взгляд на это показывает следующее:

Combined iPhone & iPod Sales: 29 Million Units & $10.1 Billion in Sales
Combined Computers & Software: 3.3 MillionUnits & $5.5 Billion in Sales

Apple, делает два раза больше денег из Iphones

Вы заметили, в последнее время, что Apple, программное обеспечение обороты (идет в следующей версии) значительно медленнее, чем раньше? В прошлом программного обеспечения, как правило, на оборот от 1 до 1,5 года основе. Существовал всегда много шумихи о том, когда новая версия программного обеспечения будет корабль, и какие функции будет найдено в нем. Слух сайтов выскочил везде для облегчения бесконечные сплетни по этим темам. Люди были счастливы быть частью всего этого ...

В эти дни в период с программным обеспечением оборотах становится все длиннее и длиннее ... окно увеличивается до 2 лет как минимум, а иногда и больше! Даже аппаратной, как ноутбуки и башни идти долгое время ни капли процессор обновления. Из моих друзей на внутренней Я слышал, что группы разработчиков программного обеспечения в настоящее время сокращенных, программисты являются увольнения или других целях (обычно для iPhone продукты), и в целом направлением деятельности компании меняется ... почему?

Многое из этого может быть поставлен до созревания программного обеспечения от Apple и линий аппаратного продукта. Посмотрим правде в глаза, Final Cut Pro представляет собой полнофункциональное приложение для редактирования видео, которые в значительной степени делает все, что ему нужно уже. Что еще там, чтобы положить в нее? И закон Мура в котором говорилось, мощности процессора удваивается каждые 18 месяцев (закон, который состоялся верно для почти 40 лет) сломался в начале этого века. Это было более 8 лет с тех пор, скорость процессора в два раза один 18-месячный стрейч, и за последние 5 лет скорость едва увеличился на всех. Технология достижения это ограничение ...

Но реальная история лежит в цифрах. Если вы сделаете двойной доход от одного продуктовой линейки, чем вы из другого, он платит в пик поставить свои ресурсы развития там. iPhone'ов и iPod'ов платить большие времени. Разработка программного обеспечения нет.

Сочинение на стене. Как Apple идет вперед они явно становятся гигантскими бытовой электроники в духе Sony или Panasonic. Ориентацию на программное обеспечение компьютерных приложений меняется.

Это будет интересно наблюдать, как Apple, в ближайшие несколько лет разворачиваться. Что будет дальше? Может быть, телевизор с плоским экраном, что сети с другими устройствами Apple? Что еще может быть? Холодильники и Apple, Apple, Тостеры? Кто знает ... но ясно одно, Apple в настоящее время гигант бытовой электроники, и мы можем ожидать увидеть больше потребительских устройств придет в будущем.

Comments (6)

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  • I think you're right about Apple's software line not coming out with major new releases as frequently. However, Logic Studio 2 (specifically Logic 9 and Mainstage 2) already have had many more incremental updates then their predecessors, and in a much smaller time span. The Logic development team seems to be more vibrant then ever right now (from the outside at least). This seems even more true when you consider the labor involved in converting a large application from 32 bit to 64 bit. What do you think all these revenue figures mean for the future of Logic Studio? 5-10 yrs down the road do you think Apple will still have enough investment in it to keep it competitive with other DAWS, or do you think Apple will eventually sell it off to another company?
    • 9 years ago
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  • Martin
    Incremental updates are good for fixing things ... but of note the rev from Logic 8 to logic 9 was so minimal we barely even had to update our tutorials ... flex editing was the only major feature. To me it seems not a lot of time is being put into developing Logic. Where's the cool new instruments we all want to sink our teeth into? Where's some higher quality DSP effects? I want more new better stuff to play with :) To me it seems Pro Software Development is taking a back seat to other "priorities" at Apple ... I think they'll continue to develop Logic, final cut, iLife, and etc. slowly, but that's about all. I don't see anyone buying these assets as no company I can think of would be able to afford it. And without Apple's distribution network the asset is worth a lot less anyway.
    • 9 years ago
    • By: Martin
  • I would have to agree with you that Logic hasn't really "developed" too many new features in the last couple of years. It seems like they have been more concerned with making Logic more and more stable with the features it already has, rather then give us any new toys per se. This is especially true when you compare it to Pro Tools 8. There are endless amounts of new instruments and features in that thing compared to Pro Tools 7. Cubase 5 also introduced some new instruments and pitch correction tools also.
    • 9 years ago
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  • Rounik Admin
    Surely I'm not the only one who has already used my Macs Superdrive as a toaster? ;-) But seriously, I agree with a lot that has been said... Flex Time is a large feature uodate... and so it Amp Designer. I view Logic 9 as the transition to 64-bit and hopefully the next iteration will contain the big features. A lot of pros since the Logic 7 days have been complaining that they would prefer bug fixes over new features, so perhaps this is the stage of development we are experiencing now? Also, in terms of Logic, there's a lot to be said about the smaller features. These features in Logic 9 have made my life easier: - Bounce in Place - Selective track import - Convert to new sampler track - Project and track notes - 64-bit mode The other element of Apple's strategy is how Logic & the Pro apps are a fraction of the retail price since Apple purchased them. I find it interesting that Software "units" are not listed in the PDF, but only revenue. Considering how cheap Snow Leopard, iLife, iWork, Logic, etc are, I feel these products are subsidized in order to sell the hardware. IMHO, the more iPhones, iPads, iPods are sold the more people become interested in purchasing a Mac. Sure a lot of these users will be consumers. But perhaps there is a blurring of the boundaries between "Creative Pro" and "Creative Consumer"? But, I agree this doesn't necessarily mean more man hours are going into development of the Pro Apps... yet look at Mainstage. It's now 3 years old and got a bright future I think. As much as I'd love to play with more synths and effects in Logic, the area that needed improving (audio, comping and time stretching audio) has been achieved very well IMHO. Hope this frees up some time for the developers to put some love into the Environment... mmm close integration with Quartz Composer...
    • 9 years ago
    • By: Rounik Admin
    Reply
  • @Rounik- First off, I'm plowing through your advanced Snow Leopard tut right now and it has been marvelous so far. Very informing, relevant and smooth. I absolutely agree with you about Mainstage, it's capacity and future. When considering buying Logic Pro I think people really don't put Mainstage into the equation enough. After all, If I'm creating electronic music with software instruments exclusively within Cubase or PT how would I every hope to perform the instruments/sounds live? There are ways to do it but nothing as straightforward as Mainstage imho. I'm not referring to Ableton since it is slightly different in this regard. People usually see Mainstage as a separate app from Logic, which it obviously is. But I view it more as a strong feature of Logic. Afterall, you don't buy Logic without Mainstage.
    • 9 years ago
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  • Rounik Admin
    Hey Eric, Wow. Thanks for the kind words. Really glad you're finding the SL tut useful! Mainstage is potentially amazing... and I'm hopeful that it keeps improving. I do miss working with live MIDI objects in Mainstage. No arpeggiator, delay line, etc is hard for me to live with :( But I love the way Play back and Loop Back plugins read markers from audio files bounced from Logic. Very cool! And also... I think if you buy all the Apple Jam packs separately it comes to a shade more than price of Logic Studio. Another reason which might explain low revenue for software like Logic, are the number of pirated copies floating about. When I first got into Logic, eMagic had a very tight grip on this issue. No USB copy protected dongle = No Logic! That's changed, and I'm often surprised at how many user openly admit to using pirated versions on the web! But, for every pirated copy of Logic a new Mac is, or existing Mac is being used to run it! Also, for now a Mac/PC is still required to run a iPad, iPod or iPhone. It will be interesting to see the situation if these devices become more independent.
    • 9 years ago
    • By: Rounik Admin
    Reply
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