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苹果的iPhone
Martin Sitter on Thu, March 25th 6 comments
Francesco Schiavon sent me a link to a PDF the other day and told me to take a look at it. Francesco is one of our star trainers at NonLinear Educating Inc., and he's also one of my long time mentors

弗朗切斯科Schiavon送我到一个PDF格式的一天的链接,并告诉我一看。弗朗西斯科是在非线性教育公司,我们的明星教员之一,他也是我很长时间的导师之一... ...当弗朗西斯告诉我做一些事情,我做到这一点。这是他送的链接:

http://images.apple.com/pr/pdf/q110data_sum.pdf

在这个环节的PDF显示苹果的收入由单位和2010年第一季度的销售。在快速浏览一下显示以下内容:

Combined iPhone & iPod Sales: 29 Million Units & $10.1 Billion in Sales
Combined Computers & Software: 3.3 MillionUnits & $5.5 Billion in Sales

苹果iPhone的两倍多钱

你有没有注意到,最近,苹果软件的转速比它慢得多(到下一个版本)用于吗?在过去的软件通常会在1至1.5年的基础上转。总是有很多新的软件版本将何时船舶的炒作,会发现在它的哪些功能。谣言的网站弹出,处处促进这些议题上的无休止的八卦。人们高兴地将它的一部分... ...

这些天软件的转速之间的时期越来越长... ...窗口增加至2年最低,有时更多!即使如笔记本电脑和塔的硬件去长的一段时期,连一个处理器更新。从我的朋友,我听到里面,软件开发团队正在缩编,编程人员正在下岗或改变用途(通常是iPhone产品),和一般公司的重点是改变... ...为什么呢?

这在很大程度上可以放下苹果的软件和硬件产品线的成熟。让我们面对它,Final Cut Pro是一个全功能的视频编辑的应用程序,几乎它需要的一切已。还有什么投入?摩尔定律说CPU供电双打每18个月(举行近40年的真实的一项法律)打破了在本世纪初。已经超过8年,现在因为CPU速度在一个单一的18个月的拉伸一倍,在过去的5年的速度几乎没有增加。该技术达到了它的局限性...

但真实的故事,由数字。如果你从一条生产线双倍的收入比你从另一个,它支付在锹把您的开发资源。 iPhone和iPod付出很大的时间。软件开发不。

写作是在墙壁上。随着苹果前进他们显然成为消费类电子产品巨头索尼或松下的线沿。软件和计算机应用的重点转移。

这将是有趣的手表苹果未来几年展开。什么是未来?也许纯平电视,网络与您的其他苹果设备?还有什么可以有?苹果冰箱和苹果烤面包机?谁知道... ...但有一点是肯定的,苹果现在是一个消费电子巨头,我们可以期望看到更多的消费者在未来的设备。

Comments (6)

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  • I think you're right about Apple's software line not coming out with major new releases as frequently. However, Logic Studio 2 (specifically Logic 9 and Mainstage 2) already have had many more incremental updates then their predecessors, and in a much smaller time span. The Logic development team seems to be more vibrant then ever right now (from the outside at least). This seems even more true when you consider the labor involved in converting a large application from 32 bit to 64 bit. What do you think all these revenue figures mean for the future of Logic Studio? 5-10 yrs down the road do you think Apple will still have enough investment in it to keep it competitive with other DAWS, or do you think Apple will eventually sell it off to another company?
    • 9 years ago
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  • Martin
    Incremental updates are good for fixing things ... but of note the rev from Logic 8 to logic 9 was so minimal we barely even had to update our tutorials ... flex editing was the only major feature. To me it seems not a lot of time is being put into developing Logic. Where's the cool new instruments we all want to sink our teeth into? Where's some higher quality DSP effects? I want more new better stuff to play with :) To me it seems Pro Software Development is taking a back seat to other "priorities" at Apple ... I think they'll continue to develop Logic, final cut, iLife, and etc. slowly, but that's about all. I don't see anyone buying these assets as no company I can think of would be able to afford it. And without Apple's distribution network the asset is worth a lot less anyway.
    • 9 years ago
    • By: Martin
  • I would have to agree with you that Logic hasn't really "developed" too many new features in the last couple of years. It seems like they have been more concerned with making Logic more and more stable with the features it already has, rather then give us any new toys per se. This is especially true when you compare it to Pro Tools 8. There are endless amounts of new instruments and features in that thing compared to Pro Tools 7. Cubase 5 also introduced some new instruments and pitch correction tools also.
    • 9 years ago
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  • Rounik Admin
    Surely I'm not the only one who has already used my Macs Superdrive as a toaster? ;-) But seriously, I agree with a lot that has been said... Flex Time is a large feature uodate... and so it Amp Designer. I view Logic 9 as the transition to 64-bit and hopefully the next iteration will contain the big features. A lot of pros since the Logic 7 days have been complaining that they would prefer bug fixes over new features, so perhaps this is the stage of development we are experiencing now? Also, in terms of Logic, there's a lot to be said about the smaller features. These features in Logic 9 have made my life easier: - Bounce in Place - Selective track import - Convert to new sampler track - Project and track notes - 64-bit mode The other element of Apple's strategy is how Logic & the Pro apps are a fraction of the retail price since Apple purchased them. I find it interesting that Software "units" are not listed in the PDF, but only revenue. Considering how cheap Snow Leopard, iLife, iWork, Logic, etc are, I feel these products are subsidized in order to sell the hardware. IMHO, the more iPhones, iPads, iPods are sold the more people become interested in purchasing a Mac. Sure a lot of these users will be consumers. But perhaps there is a blurring of the boundaries between "Creative Pro" and "Creative Consumer"? But, I agree this doesn't necessarily mean more man hours are going into development of the Pro Apps... yet look at Mainstage. It's now 3 years old and got a bright future I think. As much as I'd love to play with more synths and effects in Logic, the area that needed improving (audio, comping and time stretching audio) has been achieved very well IMHO. Hope this frees up some time for the developers to put some love into the Environment... mmm close integration with Quartz Composer...
    • 9 years ago
    • By: Rounik Admin
    Reply
  • @Rounik- First off, I'm plowing through your advanced Snow Leopard tut right now and it has been marvelous so far. Very informing, relevant and smooth. I absolutely agree with you about Mainstage, it's capacity and future. When considering buying Logic Pro I think people really don't put Mainstage into the equation enough. After all, If I'm creating electronic music with software instruments exclusively within Cubase or PT how would I every hope to perform the instruments/sounds live? There are ways to do it but nothing as straightforward as Mainstage imho. I'm not referring to Ableton since it is slightly different in this regard. People usually see Mainstage as a separate app from Logic, which it obviously is. But I view it more as a strong feature of Logic. Afterall, you don't buy Logic without Mainstage.
    • 9 years ago
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  • Rounik Admin
    Hey Eric, Wow. Thanks for the kind words. Really glad you're finding the SL tut useful! Mainstage is potentially amazing... and I'm hopeful that it keeps improving. I do miss working with live MIDI objects in Mainstage. No arpeggiator, delay line, etc is hard for me to live with :( But I love the way Play back and Loop Back plugins read markers from audio files bounced from Logic. Very cool! And also... I think if you buy all the Apple Jam packs separately it comes to a shade more than price of Logic Studio. Another reason which might explain low revenue for software like Logic, are the number of pirated copies floating about. When I first got into Logic, eMagic had a very tight grip on this issue. No USB copy protected dongle = No Logic! That's changed, and I'm often surprised at how many user openly admit to using pirated versions on the web! But, for every pirated copy of Logic a new Mac is, or existing Mac is being used to run it! Also, for now a Mac/PC is still required to run a iPad, iPod or iPhone. It will be interesting to see the situation if these devices become more independent.
    • 9 years ago
    • By: Rounik Admin
    Reply
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