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免费软件
Martin Sitter on Mon, March 29th | 5 comments
Free Apps? At What Price? Last time I checked there was 140,000 Apps in the iTunes App Store ... but that was a few weeks ago so there's probably about 150,000 now. Literally thousands of new Apps ar

免费软件?代价是什么?

我最后一次检查,有14万在iTunes的App Store的应用程序... ...但那是在几个星期前,有可能现在约15万。数千个新的应用程序是每周被批准。新iApps的潮流是不可阻挡的,并通过一天的成长。

这些应用程序的一个大部分是免费的应用程序。而其中大部分是我称之为“垃圾​​应用”有人用太多时间在他们的手... ...因为编码已经失去了兴趣,绝不会得到进一步发展的应用程序。这些应用程序,对于大部分只是杂乱的App Store。

If there's 500 Apps in the App Store that are truly useful, I'd be surprised. That leaves 149,500 Apps that are junk Apps. So what should Apple do about it?
In my opinion, the first thing Apple should do is get rid of free Apps. Free Apps serve no purpose.

他们要么从自我有人只想做,或者他们是市场推广及宣传件,推导出制造商,无论是指导人们付费产品或提供某种形式的广告的经济利益。在两种情况下,制造商在自己的空间不可能花太多时间或免费的应用程序更好的资源,或创新,创建一个应用程序的质量,人们会想一遍又一遍地使用。

我看到免费软件最大的问题是他们毁了实际的应用程序开发质量的应用程序,可以收取的价格倒推市场。如果人们必须选择2个类似的应用程序之间,他们将typicaly选择便宜的,即使它的劣势。如果便宜的应用是免费的,就更好了。

免费软件扼杀创新。它的所有经济学的母校。由于免费软件,5元已经成为最大可以收取一个iPhone应用程序,而且还有人考虑购买它。 $ 3,如果他们能找到一个类似的应用程序,他们就买,一个相反,99%的时间。

但作为一个应用程序开发的时间和资源投入创造有益和创新的软件,你必须做一些数字运算。如果你卖你的应用程序为5美元,你需要卖出10000份,使$ 50,000。这是一个很多5元的应用程序哎呀!如果你可以$ 50收取相同的应用程序,你只需要卖出1000台,使同样数额的金钱。

进入新的和创新的应用程序开发的市场。由于免费的价格,我们来看看,太花了一个新的iPhone应用程序甚至$ 5。即使应用程序看起来很大,效果很好,我们会选择一个质量低劣的应用程序,因为它的3便宜... ...所有最好的,免费的。谁想要的花$ 5反正。

It's $5.
$5, people.
But even $5 can't compete with free ...
_____________________
Martin Sitter

Comments (5)

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  • Skye
    The thing with the app store is that the low cost is offset by shear volume. With ~85 million iPhones and iPod Touches, you don't need much of a market share to make a decent profit. With apps in the $0.99-$4.99 range, I think a lot of people don't think twice about buying an app. It's a pure impulse buy. But I do think customers expect a lot more for the price now. If you look at the top revenue generators quite a few are in the $10-$100 range. So if you make a quality product and can have the person justify the cost behind, it will sell. I find the biggest problem is just getting seen because, as you mentioned, almost all apps are crap.
    • 9 years ago
    • By: Skye
    Reply
  • Rounik Admin
    Ha! But I like this free app: itms://itunes.apple.com/us/app/logic-pro-9-primer/id361076899?mt=8 and this one: http://itunes.apple.com/gb/app/n-e-d-i-tutorial-video-player/id311796806?mt=8
    • 9 years ago
    • By: Rounik Admin
    Reply
  • Martin
    Ooo busted ... but if we HAD to charge $0.99 I wouldn't complain ... we've had almost 1,000 of those Free Logic Pro Primer Apps downloaded in the last 3 weeks ... blows my mind really.
    • 9 years ago
    • By: Martin
  • Rounik Admin
    What gets me when looking at the app store are the number of negative reviews for very useful apps where people complained because it cost £1.19 (less than the price of a return bus fare here) or £1.79 (can you buy one beer for this anymore?)... you get my point. But, I think iPad App prices will be marginally higher.
    • 9 years ago
    • By: Rounik Admin
    Reply
  • Martin
    Yeah totally ... "This $0.99 app is too expensive" ... what?!? If you saw $0.99 sitting in the gutter you'd probably leave it for the next homeless person that passed by ...
    • 9 years ago
    • By: Martin
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