Soundation is one of the most advanced web-based music-making systems around, and today - December 13th - the company launches a new browser-based studio and visual identity across all channels in co-operation with design agency Kurppa Hosk. Apart from the studio’s new UI, the studio engine also gains a +300% performance improvement as a result of collaboration with Google.
"In April 2018, the online music studio Soundation announced its rebirth. In 2018 the average time spent by users in the studio has doubled and the number of unique monthly users increased from 60,000 to 110,000. Now, the company is taking the next big step forward with a new studio and brand identity.
In collaboration with Google, the update improves performance by +300%.
The new visual language served as a framework for a total redesign of the studio. The strict geometry and typography became a perfect fit for an app that demands precision and clarity. With input from users, the design went through a large number of iterations in terms of color scheme and iconography in order to reach a UI suitable for all users.
The new studio engine is built in collaboration with Google on WebAssembly Threads, which improves the studio’s web performance. Soundation is one of the world’s first adopters of this new web technology.
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