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Take a 25 question quiz to test and certify your knowledge of the tutorial-video course
Social Media 101 - Strategies & Tactics for Artists and DJs.
Get a mark of 80% or higher to pass this quiz!
1
Do you NEED to repost all content to every platform?
the experts all have different opinions
no
yes
2
How many platforms should you work on?
two or three
only one
the experts all have different opinions
all of them
3
Which platform is easiest to run A-B tests on?
Facebook
Instagram
YouTube
Email marketing
4
Do you NEED to spend money to grow an audience?
no
yes
5
Is it generally ok to use stock images/artwork?
yes
no
6
After roughly how many seconds is a video view counted as a ‘view'?
Facebook 30s, YouTube 3s
Facebook 30s, YouTube 30s
Facebook 3s, YouTube 30s
Facebook 3s, YouTube 3s
7
On YouTube, what factor is more highly rated?
watch time
number of followers
number of comments
8
Social proof makes you look more ... ?
likeable
established
musical
9
On which platform can you definitely NOT use a content gate?
Facebook
SoundCloud
10
When should you do content marketing?
every Sunday
usually
sometimes, not too much
with every social media post
11
On which platform is the follow/unfollow strategy DEFINITELY banned?
Instagram
SoundCloud
Twitter
12
When looking for influencers, what should you analyse?
historically influential people
how listeners are consuming music today
13
How should you devise tactics for making yourself discoverable?
think about how YOU last discovered someone new
research how the biggest artists got discovered
14
Which of the following DO change and evolve over time?
strategies/principles
tactics
15
Why do the algorithms reward a good start?
it indicates the content is probably good
no reason, it's a bug in the algorithms you can exploit
16
What are the main benefits of ‘buying likes/plays'?
true fans & collaboration opportunities
social proof & halo effect
17
What type of fan connection does this 1000 true fans model require?
deep
shallow
18
As an artist/DJ/producer, what type of email works best?
a personal message
a carefully constructed, professional message
19
What should you do when approaching an artist to do a collab?
always approach their manager, NOT the artist directly
approach with some ideas/WIPs
discuss how you plan on splitting royalties
20
What is the survivorship bias?
the fact we only see successful content
the fact most ‘big' artists are over 30
21
Roughly what is Dunbar's number?
15
15000
150
1500
22
When viewed on mobile, what image orientation is likely to take up more screen?
Portrait
Landscape
23
In this context, what is a ‘lead'?
a record label
an influencer
a booking agent
a potential new fan
24
What is the primary benefit of clearly defining your ‘product'?
focus
makes it easier to write marketing copy
25
What famous phrase did Multiplier use?
You overestimate what you can do in 1 year, but underestimate what you can do in 5.
You underestimate what you can do in 1 year, but overestimate what you can do in 5.
Social Media 101
Strategies & Tactics for Artists and DJs
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