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Take a 25 question quiz to test and certify your knowledge of the tutorial-video course
Social Media 101 - Strategies & Tactics for Artists and DJs.
Get a mark of 80% or higher to pass this quiz!
1
What are the main benefits of ‘buying likes/plays'?
true fans & collaboration opportunities
social proof & halo effect
2
Do you NEED to repost all content to every platform?
the experts all have different opinions
yes
no
3
Social proof makes you look more ... ?
musical
established
likeable
4
What should you do when approaching an artist to do a collab?
always approach their manager, NOT the artist directly
discuss how you plan on splitting royalties
approach with some ideas/WIPs
5
On which platform is the follow/unfollow strategy DEFINITELY banned?
Instagram
Twitter
SoundCloud
6
In this context, what is a ‘lead'?
an influencer
a record label
a potential new fan
a booking agent
7
What is the primary benefit of clearly defining your ‘product'?
focus
makes it easier to write marketing copy
8
Is it generally ok to use stock images/artwork?
no
yes
9
When should you do content marketing?
sometimes, not too much
usually
every Sunday
with every social media post
10
On which platform can you definitely NOT use a content gate?
Facebook
SoundCloud
11
What famous phrase did Multiplier use?
You underestimate what you can do in 1 year, but overestimate what you can do in 5.
You overestimate what you can do in 1 year, but underestimate what you can do in 5.
12
After roughly how many seconds is a video view counted as a ‘view'?
Facebook 3s, YouTube 30s
Facebook 30s, YouTube 3s
Facebook 30s, YouTube 30s
Facebook 3s, YouTube 3s
13
Why do the algorithms reward a good start?
it indicates the content is probably good
no reason, it's a bug in the algorithms you can exploit
14
Roughly what is Dunbar's number?
15
15000
1500
150
15
What type of fan connection does this 1000 true fans model require?
deep
shallow
16
As an artist/DJ/producer, what type of email works best?
a personal message
a carefully constructed, professional message
17
When viewed on mobile, what image orientation is likely to take up more screen?
Portrait
Landscape
18
Which platform is easiest to run A-B tests on?
Facebook
YouTube
Instagram
Email marketing
19
Do you NEED to spend money to grow an audience?
yes
no
20
On YouTube, what factor is more highly rated?
number of followers
number of comments
watch time
21
When looking for influencers, what should you analyse?
historically influential people
how listeners are consuming music today
22
How many platforms should you work on?
all of them
only one
two or three
the experts all have different opinions
23
Which of the following DO change and evolve over time?
strategies/principles
tactics
24
What is the survivorship bias?
the fact most ‘big' artists are over 30
the fact we only see successful content
25
How should you devise tactics for making yourself discoverable?
think about how YOU last discovered someone new
research how the biggest artists got discovered
Social Media 101
Strategies & Tactics for Artists and DJs
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