To compose music for commercials you need to know a lot about music. That's a given. It's also just the beginning. You see, you also need to understand how advertising works and how it's scientifically designed to motivate us to feel good about spending our hard-earned money. That's where the music comes in. Music is all about creating feeling. Advertisers know how to harness the power of music and use it to their advantage! The question is: Do you know how to deliver the goods?!
You will, because in this fun, 60s stylized, animated tutorial romp, veteran jingle writer Gregg Fine explains everthing you need to know to begin a career as a commercial composer. First you'll learn about the history of commercials and jingles. Then Gregg explains the inner workings of ad agencies and the different ways you, the professional composer, can interface with them.
He then examines the "must-have" skills that spot composers use to create their short-form scores. From there he's off to the actual spots and what makes them work, how they're constructed, and talks about the different kinds of spots!
Then we take a look at the process: the briefs, storyboards and the video. Gregg also explains the pitfalls of the Temp Track and the syndrome called Demo Loveand how to deal with the very real expectations of your ad agency clients.
Finally, Gregg takes us through the compositional process. Along the way you'll learn how to build effective tracks and, at the same time, create catchy Ear Candy, construct solid Transitions and effective Tags.
This tutorial, created using Logic Pro, is a deep look at all the tools a composer must have in their toolkit to compete in the world of spots and jingles. So join Gregg Fine as he explains the fundamentals of this exciting and potentially lucrative craft: "Composing For Commercials".
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Gerald B. wrote on February 15, 2018
Very good instructor. This course was fun to watch. It was presented in an easy to understand manner.
Steve wrote on October 5, 2016
This is a great course. Very informative and organized. Gregg walks you through the whole process of writing a spot from start to finish.
rbpro wrote on July 17, 2015
Amazing Course,full of great tips and tricks.
Excellent exposure of the topics and simple to follow ..
Hindie wrote on April 19, 2015
Amazing course. An excellent explanation of the different phases of composing and scoring for spots.
n4Sphere wrote on April 13, 2015
I really like courses, where also a historical background is presented. In this course it's done pretty good. But overall a little bit too long for my taste. The concepts are pretty new for me and i lernt a lot. Thumbs up good work.
Christian Ascurra wrote on January 28, 2015
This is a very good tutorial, a great approach to the music industry and a very good tips to start working in this music area.
there are concepts and advices that will help to anyone to start or working now in the industry. I´m very glad to have receive this info. Also Gregg Fine is a very good comunicator. Thanks a lot
Rob Varro wrote on November 2, 2014
I've been working in this field for the past year, discovering things on my own and hypothesizing about certain concepts. Gregg sums it all up really well with this series. He reiterates the things I've learned and confirms the things I've wondered about. The field of Music for Advertising, although very rewarding, has it's challenges and frustrations, and I found myself bursting out laughing in some parts because the points he touched on are SO TRUE!
Great job, Gregg!
BHamester wrote on March 17, 2014
I absolutely loved this tutorial. It has inspired me so much. If you've ever thought about working with adds that will give you an idea of what the job really is about.
TobytheHat wrote on August 19, 2013
Great insight into making music for Ads. Great to see the whole process through. Few more tips on the business end would be great! Enjoyable course!!
C1ph3rd wrote on July 9, 2013
I really enjoyed watching this. The psychological impacts presented in this can also be applied to other musical forms. Also, the impact of organization and reusability are huge.