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Earth Day 2011 & NonLinear Educating

April 22nd 2011 is Earth Day. Coming from Vancouver Canada, NonLinear Educating Inc. and macProVideo.com are immersed in some of the most splendid nature and forests you can imagine and as such I am reminded every day how precious and amazing our planet is. If I look out the back window of our office here in downtown Vancouver, I can see across the bay to the lush green forested mountains of the north shore ... and every time I look out there I feel blessed to be living in a place with such amazing natural beauty.

I love the earth we live on, and as a company, it's important to me that NonLinear Educating Inc. does everything it can to keep its carbon footprint as low as possible. Indeed, our environmental focus is part of our company's mission statement:

As a recovering technical author, it has always bothered me how much paper is used to print a book. And on top of that, books are heavy and require disproportionate quantities of fuel to ship them around the world. Technical books, in particular, are tied to software releases ... when new software comes out, all the old books become irrelevant and are shipped to the landfill, to make room for newly printed books on the store shelves. It's a massively wasteful industry.

I designed the Nonlinear Educating System® as an alternative to the classic book publishing model. For starters, it lets you SEE & HEAR how software works, and when you're learning Audio or Video software, that's a massive advantage. But there's something else to keep in mind: when you download or stream our tutorials, the only environmental pollutant is the by-product of the energy used to deliver the tutorial to you through the Internet. This is like a raindrop in the sky compared to the energy burned to print and ship a technical book.

Earth Day is an important day for us at NonLinear Educating Inc. It is a day when we can truly showcase the environmental aspects of our educational system ... stop buying books to learn software, and you stop contributing to the massive waste that occurs through the publication of heavy books with a limited shelf life.

Happy Earth Day 2011!

Martin Sitter

Martin Sitter | Articles by this author

Martin Sitter is the Founder of NonLinear Educating Inc., and the CEO of macProVideo.com, AskVideo.com, and Ask.Audio. Martin started out as a DJ and Record Producer in the 90s. At the turn of this Century, Martin was recruited by Apple Computers to design and author their Official Software Training Curriculum for Logic, Soundtrack Pro, and DVD Studio Pro. Martin wrote the Original Apple Pro Training series books for the above topics. He's also a best-selling technical author of over a dozen books, spanning various topics in audio and video editing & design.


Apr 21, 2011
Christian Heaford

Your (and Steve's..as well as others in your company) tutorials are second to none. True Masters of the the art and technology. That's why I continue to subscribe. You guys have worked HARD to provide a polished and professional product.....BUT:

Don't push the GREEN thing on me.

Don't get me wrong...I love our planet just as much as the next guy...But I was NOT aware you even offered your tutorials in evil planet-hateful "print" options. Why the big "green" sell all the sudden?

Do NOT require a "green" reason to continue paying you money. I do it because you offer the best products in your area of expertise.

Frankly, the "GREEN" angle is so overdone by now that it attempts to sell toothpaste, automobiles, and Fast food.

It's my planet too....but you guys are certainly more professional about your product than selling the green thing....Aren't you?

Christian Heaford, RPT, CTE
Apr 21, 2011
"Why the big "green" sell all the sudden?"

Well, it is our 5th annual Earth Day sale, so it's not like we're just jumping on the bandwagon ...
Apr 22, 2011
.... Incredible site, @ Christian, some opinions are better left unsaid??? In digression, my Birthday is on EarthDay:) Keep being great teachers. Big ups with bringing LogicNinja (David Earl) on board. Keep it Green!
Apr 22, 2011
Thanks & Happy Birthday BPGeez! Yes, David Earl is a great addition to our Logic team of trainers! His Producing With Folders tut is great.

@ Christian. I understand your concerns... personally, I feel that having a Green Sale allows us to celebrate Green Day at the same time as providing excellent training delivered in as "environmentally friendly" way that we are able.

Win-win situation - great to spread the "Earth Day" message to those that might not be aware of it (especially in other parts of the world).

Apr 27, 2011
Steve H
"It's not easy being green." -Kermit the Frog
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